expedia.co.nz Overview
Alexa Rank
345,171
Daily Pageviews per Visitor
2.4
Daily Time on Site
5:33
Bounce Rate
31.0%
Search Traffic
44.3%
Total Sites Linking In
143
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
86.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
435 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
how tall is the sky tower in auckland? |
12.84% |
|
expedia |
2.88% |
|
expedia nz |
1.84% |
|
trivago nz |
1.09% |
|
cheap flights |
0.55% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 212,157 | |
| 1,096,602 | |
| 36,200 | |
| 922,555 | |
| 61,509 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
noosa accommodation |
26 | 20 |
|
new zealand accommodation |
26 | 10 |
|
athens accommodation |
26 | 9 |
|
malaysia airlines |
24 | 53 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cheap |
70 | 48 |
|
noosa accommodation |
51 | 20 |
|
air nz |
55 | 46 |
|
hotels in the city |
57 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights |
49 | 70 |
|
cheapest flights |
36 | 65 |
|
cheap hotels |
35 | 70 |
|
cheap tickets |
34 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
noosa heads |
22 | 1.75% |
|
china airlines |
54 | 0.03% |
|
burnt pine |
14 | 4.45% |
|
los angeles to las vegas |
35 | 0.42% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.9% | |
| 53.7% | |
| 44.3% | |
| 38% | |
| 31.1% |
| Website | Referral Sites |
|---|---|
| 558 | |
| 143 | |
| 104 | |
| 49 | |
| 47 |
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