airbnb.co.nz Overview
Alexa Rank
57,379
Daily Pageviews per Visitor
9.3
Daily Time on Site
6:27
Bounce Rate
34.9%
Search Traffic
23.3%
Total Sites Linking In
592
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
78.0% |
|
Australia |
6.2% |
|
United Kingdom |
5.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
149 |
|
Australia |
13,705 |
|
United Kingdom |
42,313 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
airbnb |
19.42% |
|
air bnb |
12.71% |
|
airbnb nz |
4.16% |
|
airbnb auckland |
2.03% |
|
airbnb new zealand |
1.81% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 325,271 | |
| 622,835 | |
| 37,093 | |
| 47,521 | |
| 518,117 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 451 | 3 | |
| 212 | 29 | |
| 62 | 7 | |
| 58 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealand |
6 | 1 |
|
air new zealand |
0 | 0 |
|
auckland |
7 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kerikeri |
21 | 26 |
|
mt wellington |
20 | 20 |
|
bayleys |
19 | 26 |
|
new zealand |
18 | 60 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
airbnb amsterdam |
57 | 39 |
|
superhost |
55 | 32 |
|
abnb |
78 | 46 |
|
airbnb plus |
64 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nz sale |
17 | 16 |
|
nz on sale |
15 | 51 |
|
islands on sale |
15 | 53 |
|
houses for sale in selwyn district |
14 | 9 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sunny otaki facebook |
23 | 1.91% |
|
airbnb logo |
40 | 0.14% |
|
airbnbn |
34 | 0.25% |
|
air bandb |
25 | 0.62% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.1% | |
| 38.8% | |
| 34.3% | |
| 32.5% | |
| 23.3% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 592 | |
| 570 | |
| 230 | |
| 155 |
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