wotif.co.nz Overview

Alexa Rank

938,103

Daily Pageviews per Visitor

2.6

Daily Time on Site

3:47

Bounce Rate

31.9%

Search Traffic

64.3%

Total Sites Linking In

47

Traffic Statistics

Audience Geography

New Zealand
Others
Visitors by Country Site Traffic

New Zealand

 83.5%
Rankings by Country Alexa Rank #

New Zealand

 2,320

Keyword Analysis

Top Keywords

wotif
wotif nz
wellington accommodation
accommodation wellington
cheap flights
Top Keywords Search Traffic

wotif

 4.47%

wotif nz

 1.16%

wellington accommodation

 1.01%

accommodation wellington

 0.97%

cheap flights

 0.95%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
813,748
323,117
613,490
136,108
866,409

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

trivago nz

 33 30

accomadation

 26 25

trivago melbourne

 24 22

pan pacific melbourne

 24 22

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

accomadation

 81 25

ewa hotel

 59 10

the wharf inn

 72 12

trivago auckland

 43 16

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

cheap flights

 36 70

cheap hotels

 36 70

cheap motels in tauranga

 33 16

last minute hotel deals

 32 63

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

hilton fiji

 25 1.07%

wotif sydney

 22 2.63%

napier accommodation

 15 3.81%

wotif australia

 21 1.96%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
64.3%
57.1%
47.7%
40.1%
34.2%
Website Referral Sites
185
178
143
104
47

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