skyscanner.co.nz Overview
Alexa Rank
212,157
Daily Pageviews per Visitor
4.7
Daily Time on Site
5:57
Bounce Rate
15.1%
Search Traffic
30.9%
Total Sites Linking In
49
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
60.0% |
|
Australia |
8.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
300 |
|
Australia |
22,244 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
skyscanner |
9.45% |
|
skyscanner nz |
3.81% |
|
jetstar |
3% |
|
jetstar nz |
2.3% |
|
sky scanner |
1.9% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 689,739 | |
| 36,200 | |
| 345,171 | |
| 645,835 | |
| 638,786 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
auckland to christchurch flight |
34 | 15 |
|
cheap flights to new zealand |
33 | 25 |
|
auckland to queenstown flight |
33 | 15 |
|
flights to niue |
33 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
qantas airlines |
68 | 44 |
|
thai airways |
24 | 54 |
|
bali deals |
61 | 15 |
|
air vanuatu |
61 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights |
61 | 70 |
|
cheap flights nz |
56 | 54 |
|
cheap flights to australia |
53 | 63 |
|
cheap airfares nz |
48 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sounds air |
22 | 2.31% |
|
virgin australia nz |
20 | 4.27% |
|
air new zealand flights |
32 | 0.66% |
|
flights to wellington |
18 | 3.67% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.5% | |
| 45% | |
| 31.7% | |
| 31.5% | |
| 30.9% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 87 | |
| 49 | |
| 46 | |
| 32 |
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