airnewzealand.co.nz Overview
Alexa Rank
37,094
Daily Pageviews per Visitor
5.1
Daily Time on Site
5:53
Bounce Rate
22.8%
Search Traffic
32.2%
Total Sites Linking In
1,842
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
62.8% |
|
Australia |
7.4% |
|
United States |
4.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
76 |
|
Australia |
5,638 |
|
United States |
99,311 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
air new zealand |
18.01% |
|
air nz |
8.1% |
|
airnz |
3.48% |
|
air nz flights |
3.48% |
|
air new zealand flights |
1.91% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 232,046 | |
| 219,587 | |
| 756,591 | |
| 696,606 | |
| 609,278 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 637 | 164 | |
| 222 | 13 | |
| 212 | 29 | |
| 146 | 12 | |
| 62 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ministry of health |
0 | 0 |
|
alert levels |
18 | 227 |
|
new zealand |
75 | 64 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
warehouse stationery |
24 | 43 |
|
warehouse stationary |
21 | 27 |
|
you |
20 | 79 |
|
mighty ape |
20 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
flights to nz |
59 | 19 |
|
jetstar |
21 | 58 |
|
qantas flights |
11 | 41 |
|
star allaince |
31 | 10 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
part pay nz |
20 | 15 |
|
the warehouse online |
18 | 48 |
|
youshop pricing |
18 | 10 |
|
where to buy bubble wrap |
15 | 70 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
bluebridge |
28 | 2.69% |
|
air new zealand partners |
25 | 2.54% |
|
air new zealand skycouch |
22 | 3.22% |
|
tahiti |
53 | 0.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.5% | |
| 32.2% | |
| 26.2% | |
| 22.1% | |
| 13.7% |
| Website | Referral Sites |
|---|---|
| 3.5 k | |
| 1.8 k | |
| 1.3 k | |
| 592 | |
| 463 |
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