expedia.com.au Overview
Alexa Rank
43,594
Daily Pageviews per Visitor
3.5
Daily Time on Site
5:36
Bounce Rate
22.4%
Search Traffic
37.7%
Total Sites Linking In
558
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
86.7% |
|
United States |
3.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
643 |
|
United States |
164,971 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
expedia |
3.27% |
|
expedia com au |
0.82% |
|
cheap flights |
0.61% |
|
flights |
0.42% |
|
expedia australia |
0.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 31,991 | |
| 131,300 | |
| 144,697 | |
| 17,443 | |
| 37,412 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 481 | 5 | |
| 54 | 1 | |
| 29 | 3 | |
| 11 | 1 | |
| 3 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
buns |
0 | 0 |
|
coffee shop |
4 | 0 |
|
trip advisor |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tigerair |
39 | 46 |
|
flights to cairns |
39 | 15 |
|
mildura to adelaide |
39 | 9 |
|
air nz |
38 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
flight scanner |
49 | 44 |
|
jetstar |
21 | 58 |
|
ana airlines |
53 | 51 |
|
flights to australia |
74 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
last minute hotel deals |
55 | 63 |
|
cheap flights |
54 | 70 |
|
cheap flights to melbourne |
52 | 61 |
|
cheap flights to delhi |
52 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
melbourne to canberra |
21 | 3.16% |
|
etihad flight status |
29 | 0.97% |
|
expedia hotels |
50 | 0.04% |
|
langham hotel melbourne |
21 | 3.35% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.4% | |
| 52.2% | |
| 51.7% | |
| 37.7% | |
| 37.7% |
| Website | Referral Sites |
|---|---|
| 7.2 k | |
| 643 | |
| 558 | |
| 318 | |
| 178 |
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