zalando.com Overview

Alexa Rank

11,952

Daily Pageviews per Visitor

1.4

Daily Time on Site

1:25

Bounce Rate

60.6%

Search Traffic

4%

Total Sites Linking In

1,617

Traffic Statistics

Audience Geography

Germany
Poland
France
Others
Visitors by Country Site Traffic

Germany

 18.3%

Poland

 11.4%

France

 10.8%
Rankings by Country Alexa Rank #

Germany

 3,378

Poland

 1,737

France

 3,612

Keyword Analysis

Top Keywords

zalando
zalando stock
zalando lounge
zolando
zalando se
Top Keywords Search Traffic

zalando

 59.56%

zalando stock

 1.77%

zalando lounge

 1.77%

zolando

 1.37%

zalando se

 1.12%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
3,744
23,936
16,305
21,787
21,580

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

nike

 48 75

birkenstock

 48 64

tommy hilfiger

 48 61

ralph lauren

 47 61

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

weekday

 68 44

anna field

 63 24

desigual

 14 47

topshop

 68 59

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

zalando online shop

 43 57

zalando online

 41 51

zalando store

 37 60

versus versace

 36 71

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

api guidelines

 14 4.66%

rest api guidelines

 18 3.22%

kotlin backend

 15 2.97%

zappr

 19 2.5%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
32.2%
25.1%
24.3%
19.3%
4%
Website Referral Sites
2.9 k
1.6 k
1.4 k
740
546

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