zalando.ch Overview
Alexa Rank
16,683
Daily Pageviews per Visitor
10
Daily Time on Site
7:56
Bounce Rate
23.9%
Search Traffic
19.4%
Total Sites Linking In
546
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Switzerland |
90.1% |
|
Italy |
2.3% |
|
France |
2.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Switzerland |
64 |
|
Italy |
21,771 |
|
France |
21,904 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zalando |
15.94% |
|
zalando login |
2.72% |
|
zalando suisse |
2.27% |
|
zalando gutschein |
1.01% |
|
zalando schuhe |
0.92% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 46,706 | |
| 271,994 | |
| 8,947 | |
| 136,600 | |
| 10,018 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
galaxus |
40 | 39 |
|
digitec |
39 | 40 |
|
galaxus ch |
31 | 12 |
|
notizbücher paperblanks |
30 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
anna field |
63 | 24 |
|
na kd |
64 | 28 |
|
massimo dutti |
20 | 55 |
|
monki |
60 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
shop online |
29 | 65 |
|
sale |
25 | 68 |
|
schweiz online shop |
25 | 43 |
|
fisher price |
23 | 32 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
nudie jeans |
41 | 0.13% |
|
versus |
49 | 0.06% |
|
print tshirts |
23 | 1.42% |
|
tote bag |
47 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 31.8% | |
| 19.4% | |
| 16.2% | |
| 14.8% | |
| 1.1% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 865 | |
| 724 | |
| 546 | |
| 39 |
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