zalando.se Overview
Alexa Rank
21,913
Daily Pageviews per Visitor
7.6
Daily Time on Site
7:22
Bounce Rate
28.0%
Search Traffic
18.4%
Total Sites Linking In
443
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Sweden |
89.3% |
|
Norway |
4.2% |
|
United States |
1.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Sweden |
134 |
|
Norway |
3,153 |
|
United States |
279,334 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zalando |
12.29% |
|
ea7 billigt |
3.9% |
|
zalando se |
1.05% |
|
nike |
0.71% |
|
massimo dutti |
0.6% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 93,014 | |
| 30,186 | |
| 188,274 | |
| 126,768 | |
| 1,954,761 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
vardagsrum lampa |
27 | 8 |
|
strandklänning |
26 | 10 |
|
toms skor |
26 | 5 |
|
ellos |
25 | 47 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
pepe jeans |
64 | 41 |
|
fred perry |
60 | 47 |
|
liu jo |
59 | 35 |
|
parfois |
20 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
soaked in luxury |
29 | 43 |
|
skor online |
25 | 42 |
|
barnkläder online |
24 | 40 |
|
nike free |
22 | 14 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mitchell & ness |
33 | 0.36% |
|
jeggings |
40 | 0.31% |
|
vans old school |
25 | 0.94% |
|
na kd |
28 | 0.77% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.2% | |
| 43.4% | |
| 36.4% | |
| 21.4% | |
| 18.4% |
| Website | Referral Sites |
|---|---|
| 646 | |
| 530 | |
| 443 | |
| 140 | |
| 129 |
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