westpac.co.nz Overview
Alexa Rank
18,670
Daily Pageviews per Visitor
4.2
Daily Time on Site
4:26
Bounce Rate
22.6%
Search Traffic
12.9%
Total Sites Linking In
622
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
57.8% |
|
China |
20.6% |
|
United States |
7.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
46 |
|
China |
23,082 |
|
United States |
43,227 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
westpac login |
20.55% |
|
westpac |
8.64% |
|
westpac nz |
5.38% |
|
westpac online banking |
5.12% |
|
currency converter |
2.79% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 14,535 | |
| 33,335 | |
| 23,551 | |
| 14,399 | |
| 18,287 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 143 | 4 | |
| 81 | 7 | |
| 47 | 11 | |
| 42 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
online banking |
10 | 19 |
|
banking |
11 | 14 |
|
new zealand |
53 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bnz internet banking |
47 | 32 |
|
lvr meaning |
41 | 13 |
|
bank of nz |
39 | 8 |
|
visa card |
38 | 44 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
commonwealth bank |
18 | 53 |
|
netbank |
61 | 57 |
|
asb |
52 | 49 |
|
cash passport |
49 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online banking |
51 | 72 |
|
how much loan can i get for a house |
51 | 61 |
|
online home loan application |
46 | 63 |
|
asb online banking |
45 | 8 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
house loan calculator |
35 | 0.33% |
|
mastercard masterpass |
21 | 3.48% |
|
letters of administration |
24 | 1.62% |
|
apply for home loan |
19 | 2.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 17.7% | |
| 14.4% | |
| 12.9% | |
| 12.2% | |
| 11.9% |
| Website | Referral Sites |
|---|---|
| 633 | |
| 622 | |
| 601 | |
| 582 | |
| 482 |
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