bnz.co.nz Overview
Alexa Rank
33,500
Daily Pageviews per Visitor
5.6
Daily Time on Site
5:05
Bounce Rate
13.5%
Search Traffic
12.8%
Total Sites Linking In
601
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
80.5% |
|
Australia |
8.4% |
|
United States |
7.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
67 |
|
Australia |
5,954 |
|
United States |
76,348 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bnz login |
18.01% |
|
bnz |
13.73% |
|
bnz internet banking |
7.05% |
|
bank of new zealand |
1.43% |
|
bnz business |
1.27% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 14,732 | |
| 23,886 | |
| 18,748 | |
| 14,465 | |
| 68,353 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 143 | 4 | |
| 81 | 7 | |
| 47 | 11 | |
| 42 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
online banking |
2 | 91 |
|
banking |
3 | 59 |
|
new zealand |
8 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
anz currency converter |
40 | 21 |
|
mortgage nz |
40 | 9 |
|
house interest rates |
37 | 21 |
|
convert aud to nzd |
37 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cash passport |
49 | 31 |
|
mortgage nz |
46 | 9 |
|
loan summary |
63 | 8 |
|
airpoints credit card |
27 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online banking |
51 | 72 |
|
how much loan can i get for a house |
51 | 61 |
|
online home loan application |
46 | 63 |
|
asb online banking |
45 | 8 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rwt |
25 | 2.34% |
|
total money |
17 | 2.44% |
|
fixed interest rate |
18 | 3.66% |
|
interest rates nz |
18 | 2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 17.6% | |
| 14.3% | |
| 12.9% | |
| 12.8% | |
| 11.8% |
| Website | Referral Sites |
|---|---|
| 633 | |
| 622 | |
| 601 | |
| 582 | |
| 482 |
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