ird.govt.nz Overview
Alexa Rank
18,287
Daily Pageviews per Visitor
11
Daily Time on Site
11:10
Bounce Rate
19.3%
Search Traffic
24.9%
Total Sites Linking In
1,707
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
77.0% |
|
Australia |
6.0% |
|
United States |
4.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
38 |
|
Australia |
4,148 |
|
United States |
61,416 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ird login |
10.28% |
|
ird |
9.38% |
|
my ird |
3.45% |
|
myir |
3.07% |
|
myird |
2.5% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 97,495 | |
| 35,821 | |
| 14,535 | |
| 14,399 | |
| 93,223 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 455 | 14 | |
| 157 | 103 | |
| 55 | 2 | |
| 47 | 11 | |
| 7 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
self employed |
26 | 17 |
|
new zealand |
80 | 17 |
|
income taxes |
101 | 20 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
real me |
26 | 44 |
|
apply for wage subsidy |
23 | 14 |
|
business plan template nz |
23 | 14 |
|
wage subsidy 2021 |
23 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
etax |
61 | 44 |
|
accommodation supplement |
45 | 15 |
|
winz |
46 | 35 |
|
housing nz |
51 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how much tax do i pay nz |
27 | 54 |
|
company tax rate nz |
26 | 18 |
|
pay paye online |
25 | 13 |
|
company tax number |
25 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
binding ruling |
21 | 3.37% |
|
tax resident |
17 | 3.91% |
|
de minimis rule |
24 | 1.74% |
|
business income |
20 | 2.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 37.9% | |
| 31.6% | |
| 24.9% | |
| 17.7% | |
| 0.9% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.3 k | |
| 1.3 k | |
| 633 | |
| 170 |
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