anz.co.nz Overview
Alexa Rank
14,732
Daily Pageviews per Visitor
5.8
Daily Time on Site
5:29
Bounce Rate
12.9%
Search Traffic
17.6%
Total Sites Linking In
633
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
71.9% |
|
China |
15.8% |
|
Australia |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
32 |
|
China |
21,630 |
|
Australia |
5,281 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
anz |
17.05% |
|
anz nz |
7.84% |
|
anz online banking |
5.93% |
|
anz login |
4.93% |
|
usd to nzd |
4.68% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,748 | |
| 33,500 | |
| 14,465 | |
| 18,295 | |
| 23,886 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 455 | 14 | |
| 143 | 4 | |
| 47 | 11 | |
| 42 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
alert levels |
3 | 15 |
|
income taxes |
0 | 0 |
|
new zealand |
9 | 18 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ird |
38 | 50 |
|
ird number |
37 | 25 |
|
approved issuer levy |
35 | 8 |
|
payee |
30 | 47 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
anz app |
59 | 15 |
|
what is anz |
56 | 15 |
|
anz country |
65 | 12 |
|
anz etrade |
16 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how much loan can i get for a house |
42 | 61 |
|
online banking |
41 | 72 |
|
anz online banking |
40 | 18 |
|
asb online banking |
39 | 8 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
anz.nzx stock |
10 | 4.65% |
|
anz internet banking login |
20 | 1.7% |
|
currency conversion |
50 | 0.04% |
|
merchant fees |
20 | 2.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 25.3% | |
| 17.6% | |
| 12.9% | |
| 12.8% | |
| 11.8% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 633 | |
| 622 | |
| 601 | |
| 582 |
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