nzta.govt.nz Overview
Alexa Rank
40,748
Daily Pageviews per Visitor
4.9
Daily Time on Site
3:37
Bounce Rate
28.3%
Search Traffic
41.2%
Total Sites Linking In
1,895
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
79.6% |
|
United States |
6.0% |
|
Australia |
4.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
91 |
|
United States |
110,662 |
|
Australia |
13,690 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nzta online |
3.58% |
|
nzta |
2.76% |
|
nzta renew |
1.45% |
|
sell your old car |
1.22% |
|
road user charges |
1.11% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 105,267 | |
| 122,003 | |
| 120,682 | |
| 56,045 | |
| 18,389 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,068 | 5 | |
| 2,192 | 7 | |
| 455 | 14 | |
| 237 | 4 | |
| 154 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
auckland |
272 | 8 |
|
new zealand |
233 | 9 |
|
state highway |
1,105 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ird |
27 | 50 |
|
touch up paint |
26 | 39 |
|
my ird |
26 | 36 |
|
mitre 10 |
25 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
car report |
67 | 30 |
|
ird |
63 | 50 |
|
learner test |
51 | 12 |
|
odometer reading |
58 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sell your old car |
29 | 50 |
|
buy car nz |
28 | 44 |
|
on road costs nz |
27 | 49 |
|
buy ruc |
27 | 18 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
registration check |
26 | 1.12% |
|
vehicles |
41 | 0.19% |
|
closures |
32 | 0.61% |
|
number plate |
30 | 0.46% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 44.6% | |
| 41.2% | |
| 39.6% | |
| 25% | |
| 7.6% |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 1.9 k | |
| 1.7 k | |
| 679 | |
| 494 |
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