at.govt.nz Overview
Alexa Rank
119,597
Daily Pageviews per Visitor
4.0
Daily Time on Site
3:42
Bounce Rate
31.5%
Search Traffic
36.1%
Total Sites Linking In
786
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
80.7% |
|
Australia |
7.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
235 |
|
Australia |
23,457 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
at hop |
9.57% |
|
auckland transport |
3.98% |
|
at transport |
3.54% |
|
athop |
2.61% |
|
at hop login |
2.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 400,110 | |
| 55,687 | |
| 41,233 | |
| 1,009,339 | |
| 30,771 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,200 | 7 | |
| 1,887 | 22 | |
| 874 | 36 | |
| 81 | 23 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
city center |
128 | 55 |
|
auckland |
632 | 40 |
|
public transport |
252 | 46 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nz |
32 | 41 |
|
nzta |
31 | 38 |
|
registration |
30 | 51 |
|
renew rego |
30 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
map |
79 | 79 |
|
bus pass |
58 | 32 |
|
plan my trip |
59 | 33 |
|
nz |
61 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
registration online |
35 | 60 |
|
nz transport agency |
24 | 17 |
|
pay fine |
24 | 56 |
|
pay fine online |
24 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
route planner |
45 | 0.11% |
|
on street parking |
19 | 4.19% |
|
traffic management |
25 | 1.15% |
|
train |
54 | 0.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.6% | |
| 49.7% | |
| 41.7% | |
| 36.1% | |
| 28.7% |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 1.7 k | |
| 1.5 k | |
| 786 | |
| 97 |
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