medibank.com.au Overview
Alexa Rank
52,378
Daily Pageviews per Visitor
3.8
Daily Time on Site
4:55
Bounce Rate
33.3%
Search Traffic
41.1%
Total Sites Linking In
885
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
71.8% |
|
India |
5.6% |
|
United States |
2.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
793 |
|
India |
106,827 |
|
United States |
240,191 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
medibank |
13.3% |
|
medibank private |
4.19% |
|
medibank private login |
4.11% |
|
medibank login |
3.65% |
|
medibank health insurance |
2.5% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 27,045 | |
| 258,301 | |
| 105,681 | |
| 123,067 | |
| 124,802 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 269 | 9 | |
| 172 | 115 | |
| 74 | 0 | |
| 54 | 5 | |
| 12 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
department of health |
9 | 51 |
|
care homes |
0 | 0 |
|
health professionals |
152 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
car insurance |
41 | 59 |
|
private health insurance comparison |
37 | 16 |
|
cheap health insurance |
36 | 35 |
|
best private health insurance |
36 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
best private health insurance |
61 | 21 |
|
nib health insurance |
60 | 21 |
|
hcf |
58 | 41 |
|
nib |
54 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
compare health insurance |
53 | 61 |
|
health insurance online |
49 | 63 |
|
health insurance comparison |
47 | 60 |
|
best gold health insurance australia |
47 | 27 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
flybuys |
45 | 0.13% |
|
covid 19 travel insurance |
11 | 3.26% |
|
hypodermic needle |
35 | 0.27% |
|
who invented condoms |
14 | 3.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.6% | |
| 49.5% | |
| 47.6% | |
| 45.1% | |
| 41.1% |
| Website | Referral Sites |
|---|---|
| 915 | |
| 885 | |
| 402 | |
| 316 | |
| 134 |
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