comparethemarket.com.au Overview
Alexa Rank
46,144
Daily Pageviews per Visitor
8.1
Daily Time on Site
3:16
Bounce Rate
39.8%
Search Traffic
65.5%
Total Sites Linking In
316
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
75.3% |
|
India |
9.9% |
|
United States |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
963 |
|
India |
100,093 |
|
United States |
311,002 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
budget direct |
4.94% |
|
compare the market |
4.85% |
|
car insurance compare |
3.02% |
|
travel insurance |
2.75% |
|
origin energy |
1.92% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 86,126 | |
| 30,985 | |
| 44,087 | |
| 75,011 | |
| 51,259 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 149 | 8 | |
| 74 | 0 | |
| 59 | 2 | |
| 54 | 5 | |
| 31 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
travel insurance |
36 | 5 |
|
roadside assistance |
27 | 1 |
|
car insurance |
32 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
allianz ctp |
41 | 23 |
|
home insurance online |
36 | 16 |
|
engagement ring insurance |
35 | 31 |
|
aami car insurance quote |
34 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
motorcycle insurance |
62 | 44 |
|
bike insurance |
62 | 42 |
|
mobile phone insurance |
63 | 28 |
|
motorbike insurance |
54 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
car insurance compare |
64 | 60 |
|
compare car insurance |
62 | 61 |
|
car insurance comparison |
56 | 61 |
|
insurance comparison |
53 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cheapest health insurance |
28 | 1.08% |
|
petrol price |
48 | 0.03% |
|
credit card compare |
32 | 0.57% |
|
small business insurance |
38 | 0.24% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.5% | |
| 55.7% | |
| 51.2% | |
| 47.2% | |
| 44.9% |
| Website | Referral Sites |
|---|---|
| 988 | |
| 408 | |
| 402 | |
| 316 | |
| 219 |
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