bupa.com.au Overview
Alexa Rank
26,862
Daily Pageviews per Visitor
4.0
Daily Time on Site
4:21
Bounce Rate
38.9%
Search Traffic
48.8%
Total Sites Linking In
915
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
79.3% |
|
India |
4.2% |
|
United States |
3.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
477 |
|
India |
103,814 |
|
United States |
138,936 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bupa |
8.97% |
|
bupa login |
5.69% |
|
bupa health insurance |
3.98% |
|
bmi calculator |
3.47% |
|
kj to cal |
2.49% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 76,490 | |
| 52,052 | |
| 276,216 | |
| 107,185 | |
| 7,985 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,509 | 88 | |
| 269 | 9 | |
| 172 | 115 | |
| 100 | 11 | |
| 74 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
care homes |
24 | 767 |
|
department of health |
8 | 2,272 |
|
health professionals |
11 | 1,602 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
medicare |
38 | 63 |
|
australian government rebate |
38 | 12 |
|
dental insurance |
32 | 53 |
|
medicare safety net |
32 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hcf |
58 | 41 |
|
dental insurance |
67 | 53 |
|
bupa health insurance company |
22 | 5 |
|
health insurance uk |
58 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
compare health insurance |
41 | 61 |
|
health insurance online |
40 | 63 |
|
get health insurance |
36 | 60 |
|
buy health insurance online |
36 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what should my cholesterol be |
19 | 4.58% |
|
health check |
32 | 0.36% |
|
weight for height |
25 | 1.82% |
|
ibs treatment |
36 | 0.22% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.8% | |
| 44.9% | |
| 43.7% | |
| 40.5% | |
| 37.5% |
| Website | Referral Sites |
|---|---|
| 3.5 k | |
| 915 | |
| 885 | |
| 538 | |
| 402 |
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