privatehealth.gov.au Overview
Alexa Rank
249,270
Daily Pageviews per Visitor
2.3
Daily Time on Site
3:29
Bounce Rate
39.7%
Search Traffic
27.3%
Total Sites Linking In
419
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
65.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
4,235 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
private health insurance |
10.22% |
|
hcf |
5.59% |
|
overseas student health cover |
5.3% |
|
health insurance comparison |
2.42% |
|
medicare levy |
2.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 104,920 | |
| 123,475 | |
| 54,088 | |
| 27,284 | |
| 2,719,284 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 100 | 11 | |
| 75 | 0 | |
| 66 | 4 | |
| 14 | 488 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
single parents |
3 | 2,167 |
|
health insurers |
8 | 817 |
|
private health insurance |
9 | 727 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
life insurance |
26 | 55 |
|
extras health insurance |
26 | 5 |
|
pre-existing conditions |
25 | 27 |
|
minimum health insurance to avoid tax |
24 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
extra cover |
57 | 22 |
|
dental insurance |
67 | 53 |
|
extras cover |
47 | 4 |
|
visitor visa health insurance |
51 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
compare health insurance |
46 | 61 |
|
private health insurance comparison |
42 | 60 |
|
do i have to pay medicare levy |
42 | 47 |
|
health insurance compare |
41 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
phio |
22 | 3.97% |
|
tiers |
35 | 0.39% |
|
waiting period |
18 | 2.88% |
|
hbf health insurance |
17 | 3.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.4% | |
| 42.2% | |
| 35.4% | |
| 27.3% | |
| Website | Referral Sites |
|---|---|
| 538 | |
| 419 | |
| 402 | |
| 311 | |
| 64 |
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