nib.com.au Overview
Alexa Rank
107,986
Daily Pageviews per Visitor
4.3
Daily Time on Site
4:14
Bounce Rate
36.5%
Search Traffic
37.8%
Total Sites Linking In
538
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
65.2% |
|
New Zealand |
2.8% |
|
United States |
2.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,901 |
|
New Zealand |
5,616 |
|
United States |
553,029 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nib |
23.12% |
|
nib login |
11.61% |
|
nib oshc |
5.11% |
|
nib share price |
3.78% |
|
nib claim |
2.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 254,165 | |
| 123,769 | |
| 53,106 | |
| 124,812 | |
| 26,958 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 269 | 9 | |
| 172 | 115 | |
| 100 | 11 | |
| 83 | 19 | |
| 14 | 488 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
department of health |
1 | 3 |
|
care homes |
0 | 0 |
|
health professionals |
10 | 33 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ambulance cover |
36 | 18 |
|
health insurer id |
35 | 10 |
|
ambulance cover nsw |
35 | 10 |
|
health care |
34 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
travel insurance |
60 | 58 |
|
cheapest health insurance |
65 | 28 |
|
health insurance comparison |
60 | 27 |
|
ambulance cover |
52 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
health insurance online |
47 | 63 |
|
compare health insurance |
40 | 61 |
|
ovhc compare |
40 | 43 |
|
best health insurance australia |
38 | 25 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ambulance victoria |
30 | 0.67% |
|
alissa smith |
12 | 3.11% |
|
health insurance online |
21 | 2.03% |
|
define inpatient |
19 | 3.28% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47% | |
| 41.8% | |
| 37.8% | |
| 34.4% | |
| 28.1% |
| Website | Referral Sites |
|---|---|
| 915 | |
| 885 | |
| 538 | |
| 508 | |
| 419 |
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