hbf.com.au Overview
Alexa Rank
191,564
Daily Pageviews per Visitor
4.6
Daily Time on Site
5:58
Bounce Rate
24.9%
Search Traffic
51.2%
Total Sites Linking In
231
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
93.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,979 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hbf |
32.63% |
|
hbf login |
18.25% |
|
hbf health insurance |
6.14% |
|
hbf site |
2.5% |
|
myhbf |
1.78% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 124,207 | |
| 125,028 | |
| 53,904 | |
| 85,957 | |
| 27,355 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 100 | 11 | |
| 83 | 19 | |
| 43 | 20 | |
| 14 | 488 | |
| 12 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
single parents |
0 | 0 |
|
private health insurance |
11 | 22 |
|
health insurers |
24 | 26 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
private health fund |
40 | 8 |
|
private health cover |
37 | 9 |
|
health insurnace |
36 | 12 |
|
health insurance online |
35 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
family health insurance |
63 | 31 |
|
health insurance companies |
65 | 39 |
|
health insurance compare |
61 | 21 |
|
best private health insurance |
61 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheapest health insurance |
35 | 65 |
|
health insurance online |
35 | 63 |
|
health insurance companies |
34 | 65 |
|
ovhc compare |
33 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
medicare levy |
32 | 0.37% |
|
ancillary insurance |
16 | 4.47% |
|
cheap health insurance |
35 | 0.28% |
|
private health insurance |
38 | 0.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.2% | |
| 48.3% | |
| 34.6% | |
| 32.6% | |
| 27.5% |
| Website | Referral Sites |
|---|---|
| 538 | |
| 508 | |
| 419 | |
| 231 | |
| 134 |
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