columbia.com Overview
Alexa Rank
11,923
Daily Pageviews per Visitor
4.1
Daily Time on Site
5:12
Bounce Rate
35.1%
Search Traffic
27.7%
Total Sites Linking In
1,933
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
70.3% |
|
India |
2.4% |
|
Canada |
2.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,088 |
|
India |
86,646 |
|
Canada |
12,426 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
columbia |
14.69% |
|
columbia sportswear |
4.85% |
|
columbia outlet |
2.6% |
|
columbia jackets |
1.37% |
|
columbia clothing |
1.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,072 | |
| 9,291 | |
| 4,974 | |
| 6,747 | |
| 18,764 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,183 | 24 | |
| 718 | 64 | |
| 551 | 46 | |
| 447 | 40 | |
| 21 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
retail stores |
10 | 75 |
|
north face |
5 | 6 |
|
jackets |
62 | 73 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
north face |
35 | 61 |
|
northface |
33 | 52 |
|
northface recon |
33 | 19 |
|
down parka |
32 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
north face |
29 | 61 |
|
northface |
29 | 52 |
|
helly hansen |
52 | 49 |
|
duffel bag |
77 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
winter jackets for men |
44 | 68 |
|
rain jackets for women |
35 | 33 |
|
winter jackets for women |
34 | 70 |
|
columbia sale |
34 | 27 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sun protective clothing |
30 | 1% |
|
vest for women |
20 | 2.58% |
|
girls rain jacket |
28 | 0.91% |
|
factory outlet store |
33 | 0.54% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.9% | |
| 42.5% | |
| 27.7% | |
| 24.2% | |
| 19.6% |
| Website | Referral Sites |
|---|---|
| 3.4 k | |
| 2.1 k | |
| 1.9 k | |
| 1.2 k | |
| 140 |
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