thenorthface.com Overview
Alexa Rank
6,078
Daily Pageviews per Visitor
6.4
Daily Time on Site
3:54
Bounce Rate
30.9%
Search Traffic
51.1%
Total Sites Linking In
3,445
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
54.1% |
|
China |
13.7% |
|
Canada |
7.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,533 |
|
China |
17,210 |
|
Canada |
2,617 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
north face |
8.05% |
|
the north face |
7.9% |
|
northface |
3.15% |
|
north face backpack |
2.42% |
|
north face outlet |
1.36% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,385 | |
| 5,024 | |
| 12,036 | |
| 6,810 | |
| 1,880 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,204 | 85 | |
| 1,183 | 24 | |
| 718 | 64 | |
| 447 | 40 | |
| 221 | 36 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
retail stores |
20 | 675 |
|
north face |
76 | 205 |
|
patagonia |
2 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mountain hardwear |
46 | 49 |
|
patagonia sale |
46 | 47 |
|
outdoor wear |
45 | 23 |
|
hiking shorts |
44 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
icebreaker |
62 | 48 |
|
mammut |
59 | 44 |
|
osprey |
20 | 55 |
|
merrell |
28 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
patagonia sale |
46 | 26 |
|
winter jackets for men |
43 | 68 |
|
hiking store |
43 | 59 |
|
hiking clothes for women |
42 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
athletic dresses |
19 | 4.23% |
|
camper hat |
18 | 4.03% |
|
patagonia warranty |
24 | 2% |
|
hiking clothes for men |
17 | 4.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.1% | |
| 44% | |
| 34.4% | |
| 28% | |
| 24.5% |
| Website | Referral Sites |
|---|---|
| 8.1 k | |
| 3.4 k | |
| 2.1 k | |
| 1.9 k | |
| 752 |
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