backcountry.com Overview
Alexa Rank
4,943
Daily Pageviews per Visitor
3.32
Daily Time on Site
3:49
Bounce Rate
43.0%
Search Traffic
24.1%
Total Sites Linking In
2,055
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
65.2% |
|
China |
17.0% |
|
Chile |
5.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,721 |
|
China |
11,016 |
|
Chile |
1,122 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
backcountry |
5% |
|
north face |
1.87% |
|
the north face |
1.26% |
|
northface |
0.83% |
|
back country |
0.81% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,214 | |
| 1,882 | |
| 7,004 | |
| 21,042 | |
| 6,717 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,885 | 35 | |
| 1,183 | 24 | |
| 221 | 36 | |
| 158 | 43 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
stay safe |
10 | 7 |
|
climbing |
46 | 11 |
|
climbers |
41 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nemo tents |
42 | 34 |
|
best rain jacket |
41 | 35 |
|
patagonia capilene |
40 | 27 |
|
nemo stargaze recliner luxury chair |
39 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
buff |
58 | 48 |
|
jack wolfskin |
56 | 43 |
|
merrell |
28 | 54 |
|
nalgene |
15 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
patagonia sale |
50 | 26 |
|
arcteryx sale |
48 | 55 |
|
la sportiva solution |
46 | 56 |
|
hydro flask sale |
44 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
the north face vault |
21 | 2.26% |
|
race face |
32 | 0.73% |
|
northface kaban |
13 | 3.85% |
|
kayla jean |
13 | 3.15% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 75% | |
| 47.8% | |
| 33.3% | |
| 30.5% | |
| 24.1% |
| Website | Referral Sites |
|---|---|
| 11.2 k | |
| 2.1 k | |
| 829 | |
| 784 | |
| 752 |
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