patagonia.com Overview
Alexa Rank
6,717
Daily Pageviews per Visitor
4.1
Daily Time on Site
4:55
Bounce Rate
29.5%
Search Traffic
41.8%
Total Sites Linking In
8,139
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
63.5% |
|
Chile |
5.5% |
|
China |
5.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,822 |
|
Chile |
1,204 |
|
China |
31,504 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
patagonia |
22.76% |
|
patagonia sale |
1.72% |
|
patagonia backpacks |
1.16% |
|
patagonia baggies |
1.06% |
|
patagonia jacket |
0.9% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,943 | |
| 18,214 | |
| 1,882 | |
| 6,079 | |
| 11,896 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,885 | 35 | |
| 2,204 | 85 | |
| 1,183 | 24 | |
| 718 | 64 | |
| 221 | 36 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
retail stores |
125 | 192 |
|
north face |
26 | 813 |
|
patagonia |
656 | 95 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
north face |
61 | 61 |
|
the north face |
59 | 58 |
|
northface |
57 | 52 |
|
north face recon |
52 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
arcteryx |
33 | 52 |
|
north face |
29 | 61 |
|
arc'teryx |
67 | 48 |
|
sea to summit |
58 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
patagonia sale |
61 | 26 |
|
north face sale |
49 | 55 |
|
north face backpack sale |
48 | 67 |
|
hiking store |
48 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
down jackets |
25 | 1.77% |
|
textile exchange |
22 | 2.38% |
|
hiking pants womens |
19 | 4.98% |
|
environmental activist |
18 | 2.93% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.9% | |
| 41.8% | |
| 33.6% | |
| 30.3% | |
| 24.2% |
| Website | Referral Sites |
|---|---|
| 11.2 k | |
| 8.1 k | |
| 3.4 k | |
| 2.1 k | |
| 752 |
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