servicesaustralia.gov.au Overview
Alexa Rank
6,531
Daily Pageviews per Visitor
4.03
Daily Time on Site
3:17
Bounce Rate
37.8%
Search Traffic
44.1%
Total Sites Linking In
3,521
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
82.1% |
|
China |
5.2% |
|
United States |
2.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
98 |
|
China |
28,029 |
|
United States |
37,753 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mygov |
12.4% |
|
centrelink |
4.86% |
|
mygov login |
4.17% |
|
my gov |
3.01% |
|
medicare |
2.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,391 | |
| 2,396 | |
| 15,538 | |
| 4,059 | |
| 17,088 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,857 | 19 | |
| 1,509 | 88 | |
| 16 | 20 | |
| 3 | 143 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
capital gains |
0 | 0 |
|
tax returns |
14 | 39 |
|
income taxes |
2 | 248 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mygov ato |
36 | 35 |
|
mygov my account |
36 | 8 |
|
mygov log in medicare |
34 | 9 |
|
my gov.au login australia |
34 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
humanservices gov au |
10 | 17 |
|
mygov access |
59 | 9 |
|
mygov ato |
12 | 35 |
|
covid restrictions |
66 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
medicare online |
47 | 16 |
|
medicare online account |
42 | 12 |
|
how to get linking code for centrelink |
42 | 10 |
|
mygov website |
41 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
privacy |
47 | 0.06% |
|
center |
49 | 0.06% |
|
government pension |
18 | 4.06% |
|
austrlia |
24 | 1.65% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 44.1% | |
| 29% | |
| 16.4% | |
| 1.9% | |
| 0.1% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 3.5 k | |
| 1.1 k | |
| 1 k | |
| 707 |
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