anz.com.au Overview
Alexa Rank
6,964
Daily Pageviews per Visitor
1.47
Daily Time on Site
0:59
Bounce Rate
63.8%
Search Traffic
18.7%
Total Sites Linking In
1,133
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
85.1% |
|
India |
3.2% |
|
United States |
1.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
100 |
|
India |
31,205 |
|
United States |
55,928 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
anz |
18.55% |
|
anz login |
9.67% |
|
anz online banking |
8.12% |
|
anz internet banking |
4.72% |
|
anz bank |
4.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 3,809 | |
| 3,344 | |
| 3,235 | |
| 1,212 | |
| 18,571 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,913 | 7 | |
| 1,493 | 9 | |
| 562 | 16 | |
| 551 | 7 | |
| 73 | 17 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home loans |
9 | 29 |
|
commonwealth bank |
0 | 0 |
|
interest rates |
12 | 39 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
netbank |
53 | 57 |
|
iban number |
44 | 45 |
|
business loan calculator |
42 | 39 |
|
trade finance |
42 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
udc finance |
57 | 21 |
|
transactive |
58 | 19 |
|
commonwealth bank |
18 | 53 |
|
netbank |
61 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay id |
54 | 58 |
|
online banking |
52 | 72 |
|
anz online banking |
48 | 18 |
|
samsung pay |
47 | 77 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
fx rates |
34 | 0.46% |
|
ltv |
47 | 0.06% |
|
bank transfer |
35 | 0.2% |
|
earn interest |
13 | 3.95% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 19.7% | |
| 18.7% | |
| 15.5% | |
| 12.7% | |
| 1.3% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 2.4 k | |
| 2.1 k | |
| 1.4 k | |
| 1.1 k |
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