westpac.com.au Overview
Alexa Rank
3,305
Daily Pageviews per Visitor
4.85
Daily Time on Site
6:04
Bounce Rate
14.9%
Search Traffic
12.8%
Total Sites Linking In
2,404
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
86.5% |
|
United States |
3.8% |
|
Thailand |
1.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
58 |
|
United States |
19,224 |
|
Thailand |
2,408 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
westpac login |
23.64% |
|
westpac |
10.3% |
|
westpac online banking |
9.37% |
|
westpac online |
4.09% |
|
westpac sign in |
0.91% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,230 | |
| 3,402 | |
| 7,043 | |
| 4,054 | |
| 12,204 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,855 | 19 | |
| 1,913 | 7 | |
| 1,493 | 9 | |
| 562 | 16 | |
| 73 | 17 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home loans |
101 | 8 |
|
tax returns |
0 | 0 |
|
income taxes |
7 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
foreign currency |
40 | 32 |
|
negative gearing |
39 | 24 |
|
direct debit request form |
39 | 8 |
|
smsf |
38 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
commonwealth bank |
18 | 53 |
|
internet banking |
63 | 46 |
|
cba |
71 | 52 |
|
anz login |
25 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay id |
48 | 58 |
|
open bank account online |
44 | 70 |
|
online banking |
43 | 72 |
|
apply credit card online |
43 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
commercial loan calculator |
37 | 0.33% |
|
business bank |
19 | 2.56% |
|
term deposit interest rates |
20 | 3.4% |
|
corporate banking |
30 | 0.52% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 29.7% | |
| 19.9% | |
| 19% | |
| 15.9% | |
| 12.8% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 2.7 k | |
| 2.4 k | |
| 2.1 k | |
| 1.1 k |
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