ing.com.au Overview
Alexa Rank
18,685
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:47
Bounce Rate
46.4%
Search Traffic
17.6%
Total Sites Linking In
241
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
87.2% |
|
United States |
4.9% |
|
India |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
260 |
|
United States |
57,747 |
|
India |
126,045 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ing |
18.75% |
|
ing direct login |
10.07% |
|
ing direct |
9.73% |
|
ing login |
7% |
|
ing bank |
4.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 7,043 | |
| 12,204 | |
| 1,683,185 | |
| 3,402 | |
| 19,052 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 658 | 4 | |
| 73 | 17 | |
| 72 | 7 | |
| 59 | 5 | |
| 34 | 27 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home loans |
16 | 46 |
|
mortgage broker |
0 | 0 |
|
information services |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bpay |
43 | 36 |
|
construction loan |
40 | 38 |
|
construction loans |
37 | 37 |
|
construction loans melbourne |
37 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ing web |
55 | 8 |
|
ing nl |
61 | 26 |
|
ing inloggen |
16 | 48 |
|
ing bank nl |
55 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay id |
48 | 58 |
|
online bank |
44 | 72 |
|
online bank account |
41 | 72 |
|
best term deposits |
38 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
home loan borrowing calculator |
16 | 3.45% |
|
repayments calculator |
16 | 4.38% |
|
low interest credit card |
24 | 1.81% |
|
how much can i borrow home loan |
15 | 3.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 72.4% | |
| 22.3% | |
| 19% | |
| 17.6% | |
| 14.9% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 865 | |
| 402 | |
| 331 | |
| 241 |
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