nab.com.au Overview
Alexa Rank
3,402
Daily Pageviews per Visitor
7.41
Daily Time on Site
6:26
Bounce Rate
16.1%
Search Traffic
15.9%
Total Sites Linking In
2,125
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
91.7% |
|
United States |
2.6% |
|
United Kingdom |
0.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
55 |
|
United States |
26,652 |
|
United Kingdom |
19,080 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nab |
13.67% |
|
nab login |
11.03% |
|
nab internet banking |
7.98% |
|
nab online banking |
7.85% |
|
national australia bank |
2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 7,043 | |
| 3,305 | |
| 1,230 | |
| 4,054 | |
| 3,888 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,855 | 19 | |
| 1,913 | 7 | |
| 1,493 | 9 | |
| 562 | 16 | |
| 73 | 17 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home loans |
39 | 37 |
|
tax returns |
0 | 0 |
|
income taxes |
8 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bank account number |
43 | 36 |
|
account number |
41 | 37 |
|
change business address |
37 | 23 |
|
currency rate |
35 | 38 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bank of melbourne |
26 | 40 |
|
bankwest |
74 | 46 |
|
term deposit calculator |
60 | 23 |
|
bank of queensland |
51 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay id |
48 | 58 |
|
open bank account online |
44 | 70 |
|
online banking |
43 | 72 |
|
apply credit card online |
43 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sms security |
17 | 4.87% |
|
flybuys login |
36 | 0.34% |
|
property valuation report |
15 | 3.57% |
|
payg withholding |
18 | 2.76% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 29.7% | |
| 19.9% | |
| 19% | |
| 15.9% | |
| 12.8% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 2.7 k | |
| 2.4 k | |
| 2.1 k | |
| 1.1 k |
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