anz.com Overview
Alexa Rank
3,809
Daily Pageviews per Visitor
5.57
Daily Time on Site
4:19
Bounce Rate
11.8%
Search Traffic
1.3%
Total Sites Linking In
1,418
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
82.8% |
|
China |
3.3% |
|
India |
2.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
69 |
|
China |
29,516 |
|
India |
32,044 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
anz |
19.87% |
|
anz online banking |
9.43% |
|
anz login |
7.87% |
|
anz internet banking |
7.06% |
|
anz bank |
4.7% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,964 | |
| 3,344 | |
| 1,212 | |
| 3,235 | |
| 14,617 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,913 | 7 | |
| 1,493 | 9 | |
| 562 | 16 | |
| 551 | 7 | |
| 73 | 17 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home loans |
23 | 9 |
|
commonwealth bank |
0 | 0 |
|
interest rates |
60 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
home loan calculator |
58 | 53 |
|
mortgage calculator |
57 | 75 |
|
loan repayment calculator |
57 | 46 |
|
currency converter |
56 | 70 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
loan repayment calculator |
65 | 46 |
|
credit card |
73 | 55 |
|
term deposit |
61 | 28 |
|
repayment calculator |
65 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay id |
54 | 58 |
|
online banking |
52 | 72 |
|
anz online banking |
48 | 18 |
|
samsung pay |
47 | 77 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cba netbank logon |
30 | 0.7% |
|
netbanking login |
19 | 2.41% |
|
trade |
51 | 0.04% |
|
budget planner |
40 | 0.19% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 19.7% | |
| 18.7% | |
| 15.5% | |
| 12.7% | |
| 1.3% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 2.4 k | |
| 2.1 k | |
| 1.4 k | |
| 1.1 k |
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