nzpost.co.nz Overview
Alexa Rank
18,986
Daily Pageviews per Visitor
3.1
Daily Time on Site
4:37
Bounce Rate
46.7%
Search Traffic
13.7%
Total Sites Linking In
1,347
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
75.0% |
|
Australia |
10.0% |
|
United States |
7.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
33 |
|
Australia |
2,773 |
|
United States |
39,809 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nz post tracking |
8.48% |
|
nz post |
5.46% |
|
nzpost tracking |
4.07% |
|
youshop |
4.01% |
|
postcode finder |
3.61% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 168,059 | |
| 35,628 | |
| 476,851 | |
| 18,389 | |
| 3,488 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,068 | 5 | |
| 1,001 | 20 | |
| 637 | 164 | |
| 222 | 13 | |
| 146 | 12 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ministry of health |
2 | 2 |
|
alert levels |
11 | 25 |
|
new zealand |
88 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
office chair |
34 | 53 |
|
computer chair |
32 | 44 |
|
computer desk |
31 | 52 |
|
ethernet cable nz |
31 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
track trace |
63 | 34 |
|
tracktrace |
56 | 25 |
|
dhl tracking |
63 | 70 |
|
courier pick up |
54 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy kindle |
27 | 71 |
|
buy office chair |
26 | 69 |
|
buy printer nz |
26 | 54 |
|
cheap tv |
25 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
parcel id |
22 | 2.9% |
|
how to write an address on a letter |
21 | 2.51% |
|
delivery attempted |
26 | 1.07% |
|
traking post |
14 | 3.15% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.5% | |
| 26.2% | |
| 23.4% | |
| 13.7% | |
| 7.6% |
| Website | Referral Sites |
|---|---|
| 3.5 k | |
| 2.8 k | |
| 1.3 k | |
| 463 | |
| 279 |
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