airnewzealand.com Overview
Alexa Rank
217,108
Daily Pageviews per Visitor
3.6
Daily Time on Site
3:08
Bounce Rate
30.8%
Search Traffic
47.2%
Total Sites Linking In
957
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
48.1% |
|
New Zealand |
13.5% |
|
Australia |
5.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
51,864 |
|
New Zealand |
2,122 |
|
Australia |
39,429 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
air new zealand |
22.84% |
|
star alliance members |
5.64% |
|
star alliance airlines |
4.88% |
|
star alliance |
3.42% |
|
new zealand |
3.11% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 35,563 | |
| 83,531 | |
| 202,645 | |
| 118,999 | |
| 4,010,282 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 212 | 29 | |
| 117 | 59 | |
| 92 | 85 | |
| 39 | 45 | |
| 30 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealand |
14 | 100 |
|
airlines |
19 | 3 |
|
air new zealand |
28 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
round the world ticket |
43 | 27 |
|
around the world ticket |
40 | 28 |
|
round the world tickets |
39 | 21 |
|
round the world |
38 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
singapore airlines |
29 | 63 |
|
tahiti |
57 | 53 |
|
around the world flight |
55 | 12 |
|
round the world ticket |
63 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
air new zealand airlines website |
36 | 15 |
|
air new zealand sale |
34 | 55 |
|
air new zealand flight deals |
33 | 18 |
|
airpoints store |
30 | 42 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
aeroplan partners |
23 | 2.92% |
|
lax to new zealand |
22 | 2.82% |
|
dunedin |
41 | 0.3% |
|
a320 seating |
24 | 2.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.7% | |
| 47.2% | |
| 41.8% | |
| 40.7% | |
| 30.6% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 1.3 k | |
| 991 | |
| 957 | |
| 198 |
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