workandincome.govt.nz Overview
Alexa Rank
89,569
Daily Pageviews per Visitor
3.8
Daily Time on Site
3:57
Bounce Rate
33.3%
Search Traffic
39%
Total Sites Linking In
1,320
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
80.8% |
|
Australia |
3.9% |
|
United States |
3.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
108 |
|
Australia |
23,698 |
|
United States |
269,788 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
work and income |
5.28% |
|
mymsd |
4.4% |
|
my msd |
4.12% |
|
winz |
3.86% |
|
wage subsidy |
3.82% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 78,420 | |
| 18,149 | |
| 83,154 | |
| 97,685 | |
| 241,308 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 455 | 14 | |
| 172 | 19 | |
| 157 | 103 | |
| 55 | 2 | |
| 7 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
wage subsidy |
30 | 200 |
|
income taxes |
4 | 1,165 |
|
new zealand |
36 | 222 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
my ird login |
32 | 22 |
|
ir login |
32 | 16 |
|
my ird login nz |
32 | 15 |
|
invoice template nz |
30 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mbie |
27 | 27 |
|
study link |
55 | 22 |
|
ir login |
55 | 16 |
|
trial period |
71 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how much tax do i pay nz |
27 | 54 |
|
find my tax rate |
25 | 68 |
|
when to pay taxes |
22 | 61 |
|
companies office |
21 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
benefit |
52 | 0.06% |
|
voluntary work |
22 | 1.25% |
|
child care subsidy |
32 | 0.68% |
|
cv |
59 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 39% | |
| 31.5% | |
| 26% | |
| 15.2% | |
| 1% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.3 k | |
| 1.3 k | |
| 770 | |
| 170 |
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