msd.govt.nz Overview
Alexa Rank
79,633
Daily Pageviews per Visitor
5.5
Daily Time on Site
5:10
Bounce Rate
21.2%
Search Traffic
14.7%
Total Sites Linking In
770
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
83.2% |
|
United States |
6.9% |
|
Australia |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
101 |
|
United States |
118,321 |
|
Australia |
19,143 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
my msd |
10.08% |
|
mymsd |
9.74% |
|
mymsd login |
8.5% |
|
msd |
7.28% |
|
work and income |
5.49% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 91,440 | |
| 18,295 | |
| 35,707 | |
| 83,189 | |
| 253,318 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 455 | 14 | |
| 172 | 19 | |
| 157 | 103 | |
| 55 | 2 | |
| 7 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
wage subsidy |
5 | 186 |
|
income taxes |
0 | 0 |
|
new zealand |
78 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
resurgence support payment |
40 | 26 |
|
realme |
36 | 57 |
|
resurgence payment |
34 | 13 |
|
covid support payments |
32 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
resurgence support payment |
57 | 26 |
|
resurgence payment |
50 | 13 |
|
redundancy |
73 | 47 |
|
redundant |
82 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how much tax do i pay nz |
27 | 54 |
|
find my tax rate |
25 | 68 |
|
when to pay taxes |
22 | 61 |
|
companies office |
21 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
elder abuse |
37 | 0.29% |
|
decolonizing methodologies |
18 | 4.57% |
|
study link |
22 | 2.04% |
|
initiatives |
44 | 0.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 38.7% | |
| 31% | |
| 25.3% | |
| 14.7% | |
| 0.9% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.3 k | |
| 1.3 k | |
| 770 | |
| 170 |
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