employment.govt.nz Overview
Alexa Rank
234,796
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:24
Bounce Rate
66.7%
Search Traffic
63.3%
Total Sites Linking In
720
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
84.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
416 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bereavement leave |
5.98% |
|
minimum wage nz |
3.81% |
|
nz minimum wage |
2.47% |
|
new zealand minimum wage |
1.71% |
|
public holidays 2022 |
1.32% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 95,460 | |
| 95,029 | |
| 88,204 | |
| 122,153 | |
| 18,427 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 356 | 35 | |
| 184 | 24 | |
| 157 | 103 | |
| 81 | 23 | |
| 55 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
wage subsidy |
16 | 41 |
|
alert levels |
26 | 29 |
|
new zealand |
35 | 21 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tenancy services |
36 | 26 |
|
companies office |
33 | 40 |
|
covid nz |
32 | 25 |
|
nz immigration news |
30 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fixed term contract |
65 | 20 |
|
termination |
76 | 36 |
|
fixed term employment |
56 | 16 |
|
worksafe |
58 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
companies office |
33 | 16 |
|
bereavement pay |
33 | 61 |
|
pay rates |
32 | 62 |
|
nz companies office |
29 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gardening leave |
28 | 0.85% |
|
paternal leave |
19 | 1.42% |
|
acc |
53 | 0.05% |
|
government employee |
20 | 1.9% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.8% | |
| 63.3% | |
| 38.2% | |
| 33.9% | |
| 32.5% |
| Website | Referral Sites |
|---|---|
| 1.5 k | |
| 1.5 k | |
| 1.3 k | |
| 1.3 k | |
| 720 |
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