universal-credit.service.gov.uk Overview
Alexa Rank
10,948
Daily Pageviews per Visitor
8.7
Daily Time on Site
6:59
Bounce Rate
13.0%
Search Traffic
5.9%
Total Sites Linking In
115
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
97.6% |
|
United States |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
77 |
|
United States |
86,169 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
universal credit login |
35.55% |
|
universal credit |
25.39% |
|
sign in |
6.22% |
|
uc login |
6.21% |
|
universal credit sign in |
5.69% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,039,186 | |
| 46,403 | |
| 9,580 | |
| 4,737 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 135 | 110 | |
| 16 | 1 | |
| 11 | 4 | |
| 3 | 18 | |
| 1 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
display ads |
0 | 0 |
|
google analytics |
0 | 0 |
|
universal credit |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
what is universal credit |
17 | 15 |
|
universal credit advance payment |
15 | 5 |
|
ucs credit |
12 | 20 |
|
furlough |
11 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
statutory sick pay |
13 | 22 |
|
department for work and pensions |
13 | 20 |
|
universal credit cut |
66 | 9 |
|
self employed grant |
18 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
santander online banking uk |
31 | 10 |
|
tax credits online |
17 | 16 |
|
universal online |
14 | 51 |
|
statutory sick pay |
10 | 13 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
uk post code |
32 | 0.15% |
|
uc account |
13 | 4.71% |
|
postcode checker |
20 | 0.94% |
|
post code |
36 | 0.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80% | |
| 10.3% | |
| 5.9% | |
| Website | Referral Sites |
|---|---|
| 767 | |
| 481 | |
| 115 | |
| 14 |
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