tax.service.gov.uk Overview
Alexa Rank
4,882
Daily Pageviews per Visitor
11
Daily Time on Site
8:20
Bounce Rate
15.3%
Search Traffic
0.2%
Total Sites Linking In
2,789
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
83.2% |
|
Pakistan |
1.8% |
|
United States |
1.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
106 |
|
Pakistan |
5,964 |
|
United States |
45,096 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
government gateway |
18.95% |
|
hmrc login |
12.76% |
|
government gateway login |
9.65% |
|
gov gateway |
3.8% |
|
hmrc log in |
3.62% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,862 | |
| - | |
| 4,110,326 | |
| 489,158 | |
| 43,202 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 116 | 125 | |
| 62 | 87 | |
| 20 | 224 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
disabled child |
0 | 0 |
|
eligibility criteria |
0 | 0 |
|
home care |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tax return login |
27 | 19 |
|
gov.uk sign in |
26 | 14 |
|
hmrc account |
26 | 14 |
|
hmrc login company |
24 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
gov login |
60 | 23 |
|
tax return login |
65 | 19 |
|
vat login |
58 | 29 |
|
hmrc contact number |
42 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hmrc online |
36 | 16 |
|
companies house |
26 | 17 |
|
self assessment online |
25 | 51 |
|
hmrc login company |
24 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hmrc utr number |
12 | 3.81% |
|
self assessment |
37 | 0.15% |
|
gateway |
54 | 0.04% |
|
hmrc government gateway |
19 | 1.42% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 12.6% | |
| 1% | |
| 0.2% | |
| Website | Referral Sites |
|---|---|
| 6.2 k | |
| 2.8 k | |
| 2.8 k | |
| 158 |
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