access.service.gov.uk Overview
Alexa Rank
9,862
Daily Pageviews per Visitor
3.4
Daily Time on Site
2:29
Bounce Rate
27.6%
Search Traffic
1%
Total Sites Linking In
158
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
86.8% |
|
Pakistan |
2.1% |
|
United States |
1.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
200 |
|
Pakistan |
7,258 |
|
United States |
91,771 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hmrc login |
29.82% |
|
government gateway |
7.82% |
|
self assessment login |
6.39% |
|
hmrc |
4.35% |
|
government gateway login |
4% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,882 | |
| 4,110,326 | |
| 63,080 | |
| 43,202 | |
| 225,567 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 116 | 125 | |
| 62 | 87 | |
| 60 | 7 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
maternity leave |
0 | 0 |
|
calculators |
0 | 0 |
|
pay period |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
companies house |
26 | 54 |
|
vat log in hmrc |
23 | 9 |
|
self assessment |
22 | 37 |
|
hmrc vat |
22 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
personal tax account |
25 | 26 |
|
uk gov tax |
49 | 13 |
|
hmrc contact number |
42 | 26 |
|
contact hmrc |
25 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hmrc online |
49 | 16 |
|
hmrc company login |
37 | 16 |
|
government gateway company login |
37 | 40 |
|
hmrc company portal |
36 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gov.uk |
44 | 0.35% |
|
online tax account |
14 | 3.69% |
|
hmrc personal tax account |
25 | 0.79% |
|
gov uk |
34 | 0.21% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 19.3% | |
| 12.6% | |
| 1% | |
| 0.2% | |
| Website | Referral Sites |
|---|---|
| 7.9 k | |
| 6.2 k | |
| 2.8 k | |
| 158 | |
| 145 |
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