tower.co.nz Overview
Alexa Rank
380,096
Daily Pageviews per Visitor
3.0
Daily Time on Site
4:34
Bounce Rate
27.2%
Search Traffic
34%
Total Sites Linking In
118
Traffic Statistics
Audience Geography
Visitors by Country | Site Traffic |
---|---|
New Zealand |
84.3% |
Rankings by Country | Alexa Rank # |
---|---|
New Zealand |
1,038 |
Keyword Analysis
Top Keywords
Top Keywords | Search Traffic |
---|---|
tower insurance |
20.11% |
tower |
11.51% |
tower car insurance |
5.14% |
car insurance |
4.52% |
tower insurance logo |
3.3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
Similar Sites | Alexa Rank |
---|---|
454,683 | |
305,244 | |
317,728 | |
- | |
794,989 |
Social Engagement
Websites | Total Articles | Engagement |
---|---|---|
11 | 0 | |
5 | 20 | |
5 | 1 | |
2 | 1 | |
1 | 0 |
Topic | Total Articles | Engagement |
---|---|---|
new zealanders |
1 | 1 |
car insurance |
2 | 1 |
new zealand |
4 | 1 |
Keyword Opportunities
Keyword Gaps
Keyword | Competitors Traffic |
Search Popularity |
---|---|---|
insurance compare |
33 | 24 |
aa insurance |
31 | 36 |
ami insurance |
28 | 30 |
cheap home insurance quotes |
28 | 5 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
Keyword | Relevance to this site |
Search Popularity |
---|---|---|
life insurance |
68 | 55 |
compare car insurance |
61 | 40 |
life insurance quotes |
66 | 45 |
home insurance compare |
61 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
Keyword | Competitors Traffic |
Organic Competition |
---|---|---|
compare car insurance nz |
47 | 52 |
cheapest car insurance nz |
47 | 51 |
car insurance comparison nz |
45 | 52 |
insurance companies nz |
44 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
Keyword | Search Popularity |
Organic Share of Voice |
---|---|---|
car thief |
19 | 2.84% |
travel insurance nz |
26 | 2.42% |
insurance logo |
26 | 0.79% |
business insurance |
44 | 0.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
Websites | Search Traffic |
---|---|
39.9% | |
37.2% | |
34% | |
32.9% | |
Website | Referral Sites |
---|---|
124 | |
118 | |
113 | |
94 |
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