ami.co.nz Overview
Alexa Rank
308,862
Daily Pageviews per Visitor
5.2
Daily Time on Site
5:08
Bounce Rate
25.8%
Search Traffic
37.9%
Total Sites Linking In
124
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
78.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
532 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ami |
17.68% |
|
ami insurance |
15.16% |
|
ami car insurance |
10.46% |
|
car insurance |
3.84% |
|
travel insurance |
2.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 467,441 | |
| 310,948 | |
| 386,466 | |
| - | |
| 807,874 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 69 | 151 | |
| 11 | 0 | |
| 5 | 20 | |
| 5 | 1 | |
| 2 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealanders |
0 | 0 |
|
auckland |
0 | 0 |
|
new zealand |
4 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cheap insurance |
31 | 38 |
|
small business insurance |
27 | 38 |
|
tower insurance |
26 | 31 |
|
car insurance quotes comparison online |
25 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cheap insurance |
60 | 38 |
|
compare car insurance |
61 | 40 |
|
property insurance |
65 | 35 |
|
health insurance |
66 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
compare car insurance nz |
47 | 52 |
|
cheapest car insurance nz |
47 | 51 |
|
car insurance comparison |
45 | 61 |
|
car insurance comparison nz |
45 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
home insurance companies |
34 | 0.5% |
|
state insurance |
34 | 0.38% |
|
insure |
47 | 0.08% |
|
truck insurance |
26 | 1.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.8% | |
| 38.8% | |
| 37.9% | |
| 36.7% | |
| 34.3% |
| Website | Referral Sites |
|---|---|
| 428 | |
| 124 | |
| 118 | |
| 113 | |
| 94 |
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