state.co.nz Overview
Alexa Rank
445,039
Daily Pageviews per Visitor
3.8
Daily Time on Site
4:21
Bounce Rate
29.5%
Search Traffic
32.2%
Total Sites Linking In
113
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
69.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
947 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
state insurance |
24.07% |
|
travel insurance |
5.96% |
|
state insurance login |
4.08% |
|
car insurance |
3.88% |
|
state |
3.79% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 374,818 | |
| 320,161 | |
| 300,113 | |
| - | |
| 922,694 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 11 | 0 | |
| 5 | 20 | |
| 5 | 1 | |
| 2 | 1 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealanders |
0 | 0 |
|
car insurance |
1 | 1 |
|
new zealand |
1 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
renters home insurance |
29 | 9 |
|
what is 3rd party insurance |
27 | 16 |
|
youi |
24 | 51 |
|
insurance calculator |
24 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance calculator |
64 | 31 |
|
auto insurance |
65 | 53 |
|
health insurance |
66 | 57 |
|
car insurance companies |
68 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
compare car insurance nz |
47 | 52 |
|
cheapest car insurance nz |
47 | 51 |
|
car insurance comparison nz |
45 | 52 |
|
insurance companies nz |
44 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
iag insurance |
21 | 3.28% |
|
auckland state |
15 | 3.34% |
|
in state |
37 | 0.18% |
|
contents insurance |
27 | 0.86% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 39.6% | |
| 39.4% | |
| 35.1% | |
| 32.2% | |
| Website | Referral Sites |
|---|---|
| 124 | |
| 118 | |
| 113 | |
| 94 |
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