thetradedesk.com Overview
Alexa Rank
9,283
Daily Pageviews per Visitor
15
Daily Time on Site
14:33
Bounce Rate
20.8%
Search Traffic
14.1%
Total Sites Linking In
2,744
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
36.3% |
|
India |
15.9% |
|
Hong Kong |
12.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
11,173 |
|
India |
22,602 |
|
Hong Kong |
1,756 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the trade desk |
23.55% |
|
trade desk |
8.99% |
|
tradedesk |
4.86% |
|
ttd |
2.03% |
|
ttd stock |
1.89% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 19,296 | |
| 24,776 | |
| 6,044 | |
| 41,549 | |
| 9,312 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,643 | 6 | |
| 511 | 8 | |
| 503 | 11 | |
| 54 | 8 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
trade desk |
204 | 14 |
|
publishers |
32 | 13 |
|
digital advertising |
108 | 18 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
vpaid |
36 | 29 |
|
header bidding |
31 | 37 |
|
openrtb 2.3 |
31 | 15 |
|
project rearc |
31 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
adtech |
52 | 39 |
|
addressable tv |
58 | 27 |
|
ad tech |
60 | 32 |
|
agency trading desk |
54 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
identity solutions advertising |
29 | 59 |
|
vpaid vs vast |
27 | 56 |
|
vast vs vpaid |
27 | 56 |
|
media buying |
26 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
tv advertising |
23 | 1.65% |
|
demand-side platform |
18 | 1.8% |
|
retail media |
16 | 2.19% |
|
run dsp |
13 | 4.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.5% | |
| 35.1% | |
| 14.1% | |
| 6.3% | |
| 0.6% |
| Website | Referral Sites |
|---|---|
| 4 k | |
| 3.5 k | |
| 2.7 k | |
| 2.4 k | |
| 1.2 k |
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