adexchanger.com Overview
Alexa Rank
19,013
Daily Pageviews per Visitor
1.6
Daily Time on Site
2:19
Bounce Rate
72.1%
Search Traffic
35%
Total Sites Linking In
2,369
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
40.3% |
|
India |
18.9% |
|
Israel |
7.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
17,713 |
|
India |
38,747 |
|
Israel |
2,815 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ad exchange |
3.06% |
|
programmatic io |
1.98% |
|
adexchanger |
1.68% |
|
appnexus |
0.84% |
|
liveramp |
0.78% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 15,292 | |
| 24,494 | |
| 15,645 | |
| 133,077 | |
| 9,672 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 44,887 | 3 | |
| 15,246 | 11 | |
| 6,643 | 6 | |
| 2,487 | 5 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
publishers |
625 | 16 |
|
tech companies |
447 | 13 |
|
new york times |
193 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
native ads |
59 | 42 |
|
pmp deals |
58 | 21 |
|
dsp marketing |
56 | 27 |
|
rtb advertising |
54 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
native ads |
59 | 42 |
|
pmp deals |
58 | 21 |
|
dsp marketing |
56 | 27 |
|
rtb advertising |
54 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
blockchain advertising companies |
38 | 61 |
|
first price auction |
36 | 53 |
|
triad retail media |
32 | 64 |
|
ott vs ctv |
32 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ixi |
29 | 1.32% |
|
youtube audio ads |
12 | 3.79% |
|
ctv ott |
14 | 3.54% |
|
trade desk |
37 | 0.16% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.2% | |
| 39.4% | |
| 35.6% | |
| 35% | |
| 25.7% |
| Website | Referral Sites |
|---|---|
| 8.1 k | |
| 7.5 k | |
| 3.5 k | |
| 2.4 k | |
| 672 |
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