xandr.com Overview
Alexa Rank
6,044
Daily Pageviews per Visitor
12
Daily Time on Site
11:38
Bounce Rate
19.1%
Search Traffic
6.3%
Total Sites Linking In
1,193
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
31.1% |
|
United States |
22.7% |
|
Argentina |
12.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
5,214 |
|
United States |
11,491 |
|
Argentina |
2,321 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
xandr |
19.54% |
|
appnexus |
19.43% |
|
xandr invest |
3.42% |
|
monetize xandr |
3.04% |
|
xandr ad server |
2.68% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 27,246 | |
| 25,018 | |
| 57,620 | |
| 27,170 | |
| 101,348 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 359 | 1 | |
| 85 | 6 | |
| 54 | 8 | |
| 48 | 1 | |
| 48 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
data protection |
2 | 2 |
|
technology platform |
23 | 11 |
|
digital advertising |
6 | 19 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tapad |
20 | 33 |
|
data management platform |
19 | 31 |
|
cross device identity graph |
19 | 7 |
|
authenticated traffic solution |
19 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
teads |
57 | 40 |
|
header bidding |
59 | 37 |
|
rubicon project |
57 | 35 |
|
pubmatic |
31 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
authenticated traffic solution |
19 | 47 |
|
liveramp data store |
13 | 5 |
|
deterministic vs probabilistic |
11 | 67 |
|
probabilistic vs deterministic |
11 | 67 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dv360 troubleshooter |
14 | 2.29% |
|
prebid server |
19 | 1.34% |
|
vcpm |
27 | 0.76% |
|
avro file format |
24 | 0.97% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 16.3% | |
| 6.3% | |
| 5.6% | |
| 5.4% | |
| 2.3% |
| Website | Referral Sites |
|---|---|
| 5.7 k | |
| 2.9 k | |
| 1.8 k | |
| 1.8 k | |
| 1.2 k |
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