iab.com Overview

Alexa Rank

25,790

Daily Pageviews per Visitor

1.8

Daily Time on Site

2:12

Bounce Rate

65.6%

Search Traffic

49.1%

Total Sites Linking In

3,543

Traffic Statistics

Audience Geography

South Korea
United States
India
Others
Visitors by Country Site Traffic

South Korea

 24.6%

United States

 17.4%

India

 13.3%
Rankings by Country Alexa Rank #

South Korea

 4,098

United States

 29,965

India

 38,179

Keyword Analysis

Top Keywords

iab
iab categories
iab alm
vast ads
open rtb
Top Keywords Search Traffic

iab

 5.95%

iab categories

 2.39%

iab alm

 1.87%

vast ads

 1.62%

open rtb

 1.08%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
46,993
20,968
42,236
16,763
11,031

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

supply chain object

 42 10

uid 2.0

 36 13

google sellers.json

 34 23

prebid

 33 33

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

ad exchange

 48 39

consent framework

 50 10

prebid

 28 33

verizon media

 66 38

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

seller json

 40 56

ott vs ctv

 36 50

seller.json

 34 57

sellers.json vs ads.txt

 33 55

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

rich media ads

 26 0.63%

ugc marketing

 25 0.8%

ad blocking

 23 0.9%

attribution marketing

 21 1.69%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
52.6%
52.3%
49.1%
36.6%
36.1%
Website Referral Sites
8.1 k
3.5 k
2.4 k
617
482

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