passports.gov.au Overview
Alexa Rank
38,787
Daily Pageviews per Visitor
4.6
Daily Time on Site
5:49
Bounce Rate
32.9%
Search Traffic
42%
Total Sites Linking In
403
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
64.5% |
|
United States |
6.5% |
|
United Kingdom |
4.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
498 |
|
United States |
61,366 |
|
United Kingdom |
17,641 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
passport renewal |
5.66% |
|
passport application |
4.3% |
|
australian passport renewal |
4.21% |
|
renew passport |
4.06% |
|
australian passport application |
2.87% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 34,586 | |
| 43,401 | |
| 48,228 | |
| 244,546 | |
| 3,575 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 910 | 16 | |
| 403 | 80 | |
| 276 | 15 | |
| 31 | 36 | |
| 11 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
local authority |
0 | 0 |
|
australian government |
1 | 6 |
|
australians |
6 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
australia |
37 | 62 |
|
international travel australia |
32 | 28 |
|
australia international travel |
32 | 27 |
|
international flights australia |
32 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
passport office near me |
14 | 38 |
|
expedited passport renewal |
12 | 33 |
|
where to get a passport |
32 | 33 |
|
passport agency |
60 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
renew passport online |
33 | 59 |
|
passport renewal cost |
31 | 62 |
|
passport renewal price |
31 | 60 |
|
australian passport application online |
30 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
passport validity |
22 | 1.8% |
|
us passport photo size |
31 | 0.65% |
|
how much is a passport |
35 | 0.48% |
|
getting a new passport |
23 | 2.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.5% | |
| 59.4% | |
| 42% | |
| 41.4% | |
| 29.9% |
| Website | Referral Sites |
|---|---|
| 3.9 k | |
| 2.5 k | |
| 2.5 k | |
| 403 | |
| 115 |
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