passports.govt.nz Overview
Alexa Rank
236,175
Daily Pageviews per Visitor
5.3
Daily Time on Site
7:29
Bounce Rate
27.7%
Search Traffic
30.6%
Total Sites Linking In
115
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
51.0% |
|
Australia |
23.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
589 |
|
Australia |
13,622 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
how to renew passport |
11.04% |
|
nz passport renewal |
9.13% |
|
new zealand passport renewal |
4.51% |
|
new zealand passport |
4.48% |
|
nz passport |
3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 95,811 | |
| 453,706 | |
| 36,876 | |
| 34,683 | |
| 498,610 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 81 | 23 | |
| 31 | 37 | |
| 11 | 5 | |
| 5 | 11 | |
| 3 | 29 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
medical conditions |
0 | 0 |
|
covid-19 vaccinations |
0 | 0 |
|
passport |
8 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
passport renewal application |
32 | 40 |
|
citizenship |
29 | 46 |
|
citizenship application |
27 | 42 |
|
application for passport renewal |
27 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
citizenship application |
64 | 42 |
|
passport application status |
72 | 40 |
|
passport services |
64 | 33 |
|
passport renewal application |
62 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
passport renewal online |
42 | 72 |
|
renew passport online |
35 | 59 |
|
passport online |
33 | 65 |
|
online passport |
32 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
passport online |
39 | 0.21% |
|
passport renewal cost |
28 | 1.06% |
|
take passport photo |
18 | 2.9% |
|
renew passport online |
45 | 0.08% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.4% | |
| 63.8% | |
| 42.3% | |
| 30.6% | |
| Website | Referral Sites |
|---|---|
| 1.5 k | |
| 403 | |
| 115 | |
| 103 | |
| -- |
Copyright © 2024 AlreadyCoded