australia.gov.au Overview
Daily Pageviews per Visitor
1.2
Daily Time on Site
0:56
Bounce Rate
78.5%
Search Traffic
39%
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
35.4% |
|
Australia |
27.0% |
|
United States |
5.4% |
| Rankings by Country | Alexa Rank # |
|---|
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
australia |
9.66% |
|
australia time |
1.96% |
|
time in australia |
1.88% |
|
australia visa |
1.68% |
|
abn lookup |
1.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 3,575 | |
| 34,586 | |
| 137,784 | |
| 38,787 | |
| 43,401 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 682 | 92 | |
| 438 | 32 | |
| 404 | 80 | |
| 276 | 15 | |
| 57 | 1,023 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
permanent resident |
3 | 17,707 |
|
australian citizens |
5 | 10,625 |
|
australian government |
16 | 3,601 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
flying to australia |
40 | 11 |
|
australia entry requirements |
39 | 10 |
|
australia and new zealand |
37 | 24 |
|
is australia open for travel |
37 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
working holiday |
61 | 31 |
|
australia travel exemption |
60 | 14 |
|
electronic travel authority |
61 | 21 |
|
australia visa fees |
23 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
australian visa online |
44 | 15 |
|
australia website |
44 | 63 |
|
visa free countries for australia |
40 | 61 |
|
australia visa application online |
39 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
telephone numbers |
23 | 1.89% |
|
melbourne public holidays |
20 | 3.01% |
|
defence force |
17 | 4.5% |
|
timezone australia |
17 | 3.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.5% | |
| 67.9% | |
| 59.9% | |
| 39% | |
| 37.3% |
| Website | Referral Sites |
|---|---|
| 5.4 k | |
| 4.3 k | |
| 2.5 k |
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