smartraveller.gov.au Overview
Alexa Rank
34,586
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:20
Bounce Rate
61.1%
Search Traffic
59.4%
Total Sites Linking In
2,453
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
50.3% |
|
United States |
7.1% |
|
India |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
666 |
|
United States |
61,132 |
|
India |
111,009 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vietnam |
3.91% |
|
travel insurance |
1.89% |
|
smart traveller |
1.86% |
|
tanzania |
0.88% |
|
morocco |
0.85% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 43,401 | |
| 38,787 | |
| 23,196 | |
| 3,575 | |
| 39,998 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,371 | 91 | |
| 1,014 | 31 | |
| 682 | 92 | |
| 403 | 80 | |
| 276 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ireland |
0 | 0 |
|
irish |
0 | 0 |
|
foreign affairs |
38 | 45 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
working holiday visa |
36 | 30 |
|
embassy of australia |
35 | 17 |
|
immi login |
34 | 38 |
|
working holiday |
34 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
barbados |
61 | 54 |
|
san marino |
26 | 50 |
|
andorra |
54 | 52 |
|
liechtenstein |
50 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
visa free countries for australia |
33 | 61 |
|
australian embassy website |
32 | 54 |
|
australia website |
31 | 63 |
|
australian passport application online |
31 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
somalia civil war |
20 | 2.31% |
|
cote d'ivoire |
44 | 0.06% |
|
mongolia travel restrictions |
11 | 4.37% |
|
montenegro travel restrictions |
10 | 4.21% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.5% | |
| 59.4% | |
| 55.9% | |
| 43.4% | |
| 37.9% |
| Website | Referral Sites |
|---|---|
| 5.4 k | |
| 4 k | |
| 2.5 k | |
| 2.5 k | |
| 2.2 k |
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